Jewellery Retail Group members in diamond training

29/05/2015 | by Group Marketing

In a rapidly changing marketplace it is essential that jewellers stay up to date with consumer trends and development of synthetic diamonds.  Our Leading Edge Jewellery Buying Group recently spent two days in Adelaide completing education workshops on diamonds, digital photography techniques and social media skills. Of particular interest was the diamond workshop where our Retail store members learned about changes in diamond cutting and polishing techniques so they could pick the best diamonds possible for their customers.  They also up-skilled on the latest treatments being applied to diamonds and the development of synthetic diamonds.

At the jewellery photography workshop our retail members learned how to overcome the challenges of capturing jewellery in the best light so that all the beauty and sparkle is revealed.

This is increasingly important with influence of social media to jewellery sales, across Instagram and facebook in particular.

 

Learn more about Retail Training and support for our store members at Leading Edge Group.

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