B2B Sales Channel Management
Often large corporates struggle with large volume direct sales channels'. Working with train driver Peter Jones can be a lot different to working with CEO Mary Smith. It’s a skill set we’ve been working and developing since 1986 across four countries - New Zealand, Australia, England and Wales. We’re very proud of the models we have developed and the successes we have achieved, delivering real insights and outstanding sales results for our channel partners.
We know sales channels.
Retail Stores & Management
It starts with a high attention to detail and a strong focus on key sales drivers.
Combine those with state of the art innovation and high customer satisfaction levels and we helped our partners achieve outstanding results.
Acquisitions & Retention
Success in the battle field of the B2B marketplace does not come easy. It is a fertile ground of competitive activity across many industries where organisations vie for a share of the small to medium-sized business customers. Leading Edge believes that it’s all about having great people, both leading the sales teams and those out in the field searching for business.
We hire the right people, train them to succeed and provide them with the right systems and tools to deliver the desired results.
Corporate Sales & Support
Telstra Australia, Spark NZ and British Telecom are three of the world’s leading Telcos and we are very honoured to be their mobility partner in all three countries. In fact it’s our record in this category that has seen us being awarded Spark Digital’s single national partner in New Zealand early 2014.
Being scalable, focused and responsive enables Leading Edge to deliver a great call centre outcome that is winning business. In record time we recruited, trained and deployed 10 industry-experienced call centre reps for one of our channel partners, providing sales capability never before experienced in their business.
In a customer-centric environment, understanding your customers and what they want, and then creating meaningful long-term relationships with them has become paramount to establishing a sustainable competitive edge. We help our clients move quickly from capturing data to providing meaningful insights, knowledge, and strategies that produce measurable results.
Back Office Efficiency
This is the engine room of our operation, supporting all business units across our organisation. Back-office efficiency is critical to helping clients increase their efficiency and effectiveness.
Support functions such as order processing, cash handling and banking, sales performance tracking, monitoring and reporting, sales channel recruitment and full HR functions are critical to success in the retail world.
Sales Channel Strategy & Development
Targeting customers effectively and efficiently is both critical and complex; a process that requires a clear strategy to understand customer requirements. Selection of the right sales channels with the right sales and service approach, and then deploying an effective sales force with the correct systems, processes and tools to get high performance outcome is vital.
Leading Edge approaches this through a decade of hands-on operational experience, offering clients practical advice on what channels to use, how to build these channels and what is required to equip them up and be ready to profitably serve customers.
CRM can form the backbone of the sales and marketing in an organisation. We work closely with our partners in developing lead generation and retention strategies. Everything from client communications, on-boarding, life-cycle and lead management to events and product launches.
Service Proposition Development
Developing and then growing a product and service proposition for clients is vital. We helped Spark Digital NZ (our channel partner) corporate clients gain visibility and control of their organisations mobility spend. We always look to add value for the clients of our channel partners, positively influencing retention and their whole service experience with the brand.
Accelerate your business growth, join Leading Edge Group!