Save money and grow your appliance store business
Reduce your costs and get expert retail advice while attracting more customers with a premium selection of home appliances from reputable and well-loved manufacturers, suppliers and brands
Why Leading Edge?
We offer real service from real people, hand in hand, with advice and service small retailers can rely on. We are empowered to meet customers’ needs with expert product knowledge, educational resources, after-sales service, and our willingness to go the extra mile to deliver the appliances that Australians need. We help our Members, independent appliance retailers, serve their local communities
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Reason to join Leading Edge Appliances
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Choose from a vast selection of top-quality products and exclusive ranges from trusted global suppliers and distributors
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Access negotiated rates and better trading terms with Central Billing, which includes consolidated billing from multiple suppliers, buying you up to 60 days to pay
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Save big with our ELLE program, offering exclusive discounts and cashback opportunities
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Boost your marketing efforts with free, retail-focused collaterals or request custom marketing services for a fee
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Join a community of retail leaders and like-minded businesses, learn best practices, and stay in the loop with events from our member-exclusive noticeboard
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Get expert e-commerce support for your online store for an additional fee
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Stay compliant with the latest workplace relations regulations through the National Retail Association membership, which is included in your Leading Edge Retail membership
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Become part of our nationwide "Local Like Us" campaign that encourages customers to shop locally and drives them to our members’ stores
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Support from leaders in retail
Our passionate appliances category team has a combined 40 years of proven experience and expertise in the market. They are committed to helping our members with product sourcing, supplier and partner negotiations, cost-savings and e-commerce and marketing support.
Meet the Team
Discover your friendly Leading Edge Appliances team today!
Don Paton
Head of Category – Appliances and AV
Don has worked in many sectors of the industry across both supply side and in retail, product management and sales and marketing via household brands like Tempo, Northside, NEC Australia, Hotpoint and Taubmans. A keen sportsman, enjoying Rugby and a Golf and community supporter as a long-time member of North Steyne SLSC.
P: +61 490 518 448
Gorica Daly
Category Assistant, Appliances
​Having been with the group for over 10 years, Gorica has seen and done it all before settling into her current role in the Appliances Group. Gorica is the “go-to” person for all things operations.
P: +61 2 8732 9588
We’re here to help
You don’t have to go through all your challenges alone. In addition to our membership and category teams, our members have the support of experts and specialists in marketing, finance, operations and technology to help you reach more customers, manage cashflow, consolidate invoices and grow your business. Join Leading Edge and find out how we help independent retailers survive and thrive.